Cheesesteak franchise has been delivering customization years before it became a trend with millennial consumers
Great Steak America’s Premier Cheesesteak™ has been offering fresh and hot food made to order for more than 30 years, making customization standard practice before it became “trendy.”
“Customers know they get dinner and a show each time they visit Great Steak since they get to watch their sandwich prepared in front of them,” says Kari Combs, Vice President of Operations. “It’s fresh, too, and that’s something that they get to see with their very own eyes. Plus they get to customize their order and speak to the team member who is making it, and that’s huge today with consumers, particularly millennials.” That kind of high-level engagement is another way that Great Steak has built a loyal following over the years.
Millennials, comprised of 69 million U.S. adults ages 18-34, are sparking the recent customization movement, according to a recent Food Business News article. Poised to overtake Baby Boomers as America’s largest demographic in 2019, millennials also crave authentic dining experiences, and you can’t get any more authentic than a delicious Great Steak cheesesteak made with fresh, premium ingredients.
The classic simplicity that is the hallmark of the Great Steak menu translates to lower costs for franchisees. For consumers, it means a consistently reliable, and delicious, dining experience.
“Where the strength of Great Steak lies is the simplicity of the menu,” says Joe O’Brien, Director of Research and Development for Great Steak. “We deliver a great product with all of the authenticity of the cheesesteak that I grew up eating in the Philadelphia area. It’s very easy for me to get excited about the brand just by being from that section of the country. One of the first things that you’ll notice about the Great Steak brand is the fresh bread, baked daily in house. Our sirloin steak is sliced and shipped to us directly from Philadelphia.”
Great Steak open food prep gives customers a front row seat
Great Steak’s newest location is in high-traffic Fair Oaks Mall, an upscale shopping center in Fairfax, Virginia, where busy shoppers have an up close and personal vantage point to watch their Great Steak meal being prepared.
Whether it’s a food court like the Fair Oaks Mall location or an in-line style restaurant, every Great Steak cheesesteak franchise is set up to draw the visitor’s eye to the food-prep area.
“Great Steak uses natural meat products, and the food is all fresh and all made on site in front of the customer. It’s fresh food and good food!,” says new Fairfax Franchisee Mark Coleman, who along with his wife, Sara, decided to invest in Great Steak after years of researching many options in the food industry.
Great Steak is a low-cost investment opportunity with a proven business model in the $19 billion sandwich industry. Since the brand’s founding in 1982, the Great Steak cheesesteak franchise family has grown to more than 60 locations nationwide as it partners with entrepreneurs who are passionate about bringing the classic American cheesesteak experience to their communities. Franchise owners enjoy the support not only of Great Steak’s top-shelf management team, but also that of Kahala Brands™, one of the most trusted names in franchising with more than 3,000 premier locations nationwide. Whether you’re looking to bring authentic cheesesteak sandwiches to a shopping mall near you or wanting to open a friendly neighborhood eatery, Great Steak offers the right opportunity at the right time. There’s never been a better time to open a Great Steak.
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