Iconic cheesesteak franchise turns food courts into a destination for busy shoppers
No trip to the mall is complete without going to the food court. A new study published Cushman & Wakefield reports that the food court market is expected to triple in size by the end of 2020. While burgers, Mexican food and pizza are ubiquitous in food courts, Great Steak™, the iconic cheesesteak franchise, has a nearly 40-year legacy of serving hungry shoppers something deliciously different.
It’s no secret that Americans love sandwiches. In fact, Americans eat more than 300 million sandwiches a day, and considering that there are nearly 330 million Americans, that’s an overwhelming majority. The cheesesteak, once a regional food only known to the residents of Philadelphia, is now becoming one of the most popular sandwiches in the country, with millions of fans. Despite its rapidly growing popularity, the cheesesteak remains an underserved segment of the booming sandwich category, as well as an underserved segment of America’s food courts. Great Steak is your chance to capitalize on the demand. 
“Great Steak was designed for the food court experience,” says Kari Combs, Vice President of Operations. “Not only is the cheesesteak different than anything else you can get in a food court, it’s also affordable, fast and delicious. The fact that we prepare the cheesesteak right in front of our customers’ eyes means that our guests get dinner and a show. As food courts become increasingly more popular, entrepreneurs who are looking for a way to stand out in that space would do well to consider investing in a Great Steak franchise.”
The industry agrees. Great Steak was named as a top franchise opportunity on Franchise Gator’s “Top Emerging Franchise,” list and also was named as one of the top sandwich franchises in the nation by Franchise Chatter for 2019.
What makes a cheesesteak franchise a top contender for an investment?
Great Steak has been ahead of the cheesesteak craze since 1982, and in that time, we’ve served millions of cheesesteaks to hungry customers in malls throughout the nation. Now that cheesesteaks are finally coming to the mainstream, the demand for an authentic cheesesteak experience also is on the rise.
This is exactly what Great Steak delivers. Utilizing the best possible ingredients, Great Steak excels at creating a cheesesteak experience that can satisfy both the diehard cheesesteak enthusiasts and those who simply want a more satisfying alternative to the sandwich status quo.
“Customers will drive miles and miles just to get a good cheesesteak,” says Kari Combs, Vice President of Operations. “When it comes to cheesesteak, if it’s not done right and authentic, you will hear about it from your customers. Our brand’s customers are very passionate: the cheesesteak is not just a sandwich, it’s a category all its own. The Great Steak cheesesteak has won a rapidly growing base of customers who are loyal, excited and find enormous enjoyment in our commitment to the cheesesteak.”
For Mark and Sarah Coleman, owners of a Great Steak franchise in the Fair Oaks mall in Washington, D.C., their decision to invest was based on their love of the food.
“We really love the menu and thought it would appeal to a wide variety of customers,” Mark says. “Great Steak uses the best ingredients, the food is all fresh and it’s all made on-site in front of the customer. It’s fresh food and good food!”
Great Steak is a low-cost investment opportunity with a proven business model in the $22 billion sandwich industry. Since the brand’s founding in 1982, the Great Steak cheesesteak franchise family has grown to more than 40 locations nationwide as it partners with entrepreneurs who are passionate about bringing the classic American cheesesteak experience to their communities. Franchisees can utilize the support not only of Great Steak’s experienced management team, but also that of Kahala Brands™, one of the most trusted names in franchising with more than 3,000 premier locations nationwide. Whether you are looking to bring authentic cheesesteak sandwiches to a shopping mall near you or wanting to open a friendly neighborhood eatery, Great Steak offers the right opportunity. There has never been a better time to open a Great Steak.
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