America’s Premier Great Steak Cheesesteak franchise is a low-cost investment opportunity that is ramping up for rapid nationwide expansion
Perhaps no other sandwich has benefited more from the broadening of the American palate than the cheesesteak. In recent years, nearly every national publication, including print news, magazine journalism and television, has devoted ink and airtime to spotlight the classic American sandwich. The Internet is especially important, as it has granted the millions of Americans who are cheesesteak enthusiasts a forum to discuss, argue and admire everything about why the cheesesteak sandwich, invented during the Great Depression as an alternative to hot dogs, is so great: the simplicity of the ingredients, the authenticity, the history. They also can debate where to find the best cheesesteak franchise anywhere in the world.
As the media has taken note, so have national brands. A version of a cheesesteak is featured on the menus of SUBWAY®, Jersey Mike’s®, Wawa® and Firehouse Subs®. Even farther afield, Papa John’s® offers a cheesesteak pizza, and Herr’s® sells cheesesteak-flavored potato chips. While the exposure is helping to get the word out about cheesesteaks, for the millions of loyalists the biggest sticking point is authenticity.
Thrillist® published an article called “10 Ways to Spot a Fake Philly Cheesesteak,” which finds Tony Luke’s® of Philadelphia declaring that a cheesesteak isn’t authentic if “it doesn’t have American cheese or provolone,” and that the bread “should be slightly crusty on the outside and soft on the inside.”¹ So amid the debate, the media coverage and the growing demand for great, traditional cheesesteaks, is there a national brand that is getting the cheesesteak right?
Enter the Great Steak™ franchise opportunity.
America’s Premier Cheesesteak® franchise was founded by two brothers who fell in love with cheesesteak on a trip to Philadelphia in 1982. Great Steak was one of the first brands to bring the classic cheesesteak experience to the rest of America. Led by a passionate executive team with proven experience in growing franchise systems, Great Steak is poised to become the premier cheesesteak franchise nationwide as it captures a significant share of the nearly $22 billion-plus sandwich industry, according to IBISWorld®².
“Our growth over the three decades we’ve been in business comes down to our unwavering commitment to the cheesesteak,” says Kari Combs, Vice President of Operations. “When it comes to cheesesteak, if it’s not done right and authentic, you will hear about it from your customers. Our brand’s customers are very passionate: the cheesesteak is not just a sandwich, it’s a category all its own. Customers will drive miles and miles just to get a good cheesesteak. The Great Steak cheesesteak has won a rapidly growing base of customers who are loyal, excited and find enormous enjoyment in our commitment to the cheesesteak.”
Bring the Great Steak franchise to your community
With a low initial investment, Great Steak is a chance for new and experienced entrepreneurs to become a community’s go-to local restaurant for the classic American cheesesteak experience. You can own and manage a business that focuses on the cheesesteak in its classic form, as well as in new and innovative styles.
Bingo Barnes, “10 Ways to Spot A Fake Philly Cheesesteak,” Thrillist, June 26, 2015, https://www.thrillist.com/eat/nation/10-ways-to-spot-a-fake-philly-cheesesteak.
“Sandwich and Sub Store Franchises in the US: Market Research Report,” October 2015, http://www.ibisworld.com/industry/sandwich-sub-store-franchises.html.