Great Steak Meets Millennials’ Love for Made-to-Order Food

Fresh-made as you wait, and watch, food may be trendy now — but it’s been the norm for Great Steak for years

Transparency and fresh ingredients are both pluses with millennials, America’s largest demographic, and Great Steak™ cheesesteak franchise has been offering both for more than 30 years.

“With Great Steak, customers get dinner and a show — they get to watch their Great Steak sandwich being prepared in front of them. It’s fresh, and it’s a product that they get to customize and watch being prepared to their liking. That is a huge plus with today’s consumers, particularly millennials, who love customization,” says Kari Combs, Vice President of Operations.

Front-and-center food prep showcases product freshness

Millennials cook less than any living American generation, but as foodies, they love watching food being prepped, whether it’s on TV, YouTube or better yet, in person. At Great Steak, customers watch orders being prepared as they wait in line and then customize their own meal. That’s the kind of front-seat food experience millennials crave, according to a Forbes™ magazine article*.

“Millennials care about what they eat on many different levels,” Combs says. “They want food that tastes good, certainly, but they also want food that photographs well for social media sharing and that showcases the type of people they are. Creating made-to-order cheesesteaks for every visitor puts Great Steak in a strong position to help them meet those dining goals.”

Simple menu keeps operations streamlined and customers happy

While customers want options, a menu that tries to be all things to all people can be overwhelming. The simple and focused menu at every Great Steak franchise is as comforting as our fresh cheesesteak, while still offering customers plenty of ways to customize their meal — whether it’s a cheesesteak, baked potato or salad. That helps convert new customers into loyal, frequent visitors.

“When someone comes to a Great Steak, they have settled on cheesesteak as what they want to eat,” Combs says. “The franchise is set up to enhance that choice by making ordering easy and preparation participatory. Millennials and other age groups value that interactive experience around their food and Great Steak is well-positioned to continue capitalizing on that trend to help build and expand the brand’s customer base.”

Great Steak is a low-cost investment opportunity in the $19 billion sandwich industry that has a proven business model. Since our brand’s founding in 1982, the Great Steak cheesesteak franchise family has grown to more than 50 locations nationwide as it partners with entrepreneurs who are passionate about bringing the classic American cheesesteak experience to their communities. Franchise owners enjoy the support not only of Great Steak’s top-shelf management team but also that of Kahala Brands™, one of the most trusted names in franchising with nearly 30 brands in more than 3,000 locations worldwide. Whether you’re looking to bring authentic cheesesteak sandwiches to a shopping mall near you or wanting to open a friendly neighborhood eatery, Great Steak offers the right opportunity. There’s never been a better time to open a Great Steak.

Learn more about the Great Steak franchise

For in-depth details about the Great Steak franchise opportunity, request our free franchise report. You also can learn more by visiting our research pages.

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