The mix of retail options may be new, but an unchanging core function of malls is a bustling food court that draws steady business all day long
One of the best things about owning a Great Steak™ cheesesteak franchise is the ability to locate the business in an area that is known for high traffic. Many franchise owners have opted for the food court concept, which allowed them to grab a spot in a shopping mall’s busy dining area.
As some large malls have closed, or been repurposed, is a mall food court still a good idea? Absolutely, says Walter Mejia, Vice President of New Store Openings, who points out that the structures are still drawing large volumes of people, and those people will be looking for dining options.
Mall evolution still includes food courts
“A lot of malls have become urban education centers, or have re-leased some of their larger store sites to smaller operators,” Walter says. “But they are still open, and they are still hubs for the community. People are in and out all day long, and many of them will pursue dining options if they are available.”
“Franchise owners know their communities, and they know where the opportunities are to generate customer visits throughout the day and evening. Great Steak’s adaptable footprint means that malls remain as viable an option as ever.” – Walter Mejia, Vice President of New Store Openings.
In fact, many malls have renovated their facilities, including the food courts, added entertainment options and are doing better than ever. That’s good news for a Great Steak cheesesteak franchise as well.
High-traffic areas mean steady business
“Great Steak cheesesteak franchise locations have historically done well in mall food courts, as well as standalone, in-line restaurants,” Walter says. “Franchise owners know their communities, and they know where the opportunities are to generate customer visits throughout the day and evening. Great Steak’s adaptable footprint means that malls remain as viable an option as ever.”
Great Steak is a low-cost investment opportunity with a proven business model in the $19 billion sandwich industry. Since our brand’s founding in 1982, the Great Steak cheesesteak franchise family has grown to more than 60 locations nationwide as it partners with entrepreneurs who are passionate about bringing the classic American cheesesteak experience to their communities. Owners enjoy the support not only of Great Steak’s top-shelf management team, but also that of Kahala Brands™, one of the most trusted names in franchising with more than 3,000 premier locations nationwide. There’s never been a better time to open a Great Steak.