Sticking to its namesake sandwich and avoiding the fads that come and go have built a loyal following and continue to bring in new fans and followers
In 1982, the Great Steak cheesesteak franchise’s founders fell in love with cheesesteaks. They were determined to spread the word, and so they created a brand that is going strong 35 years later. What they didn’t do was shift the focus away from the namesake menu item.
“It was about cheesesteaks then, and it’s about cheesesteaks now,” says Kari Combs, Vice President of Operations. “Staying true to our brand’s roots has allowed the Great Steak name to become synonymous with great-tasting sandwiches made to order with the freshest ingredients. It’s a recipe for stability and loyalty.”
Simple menu a hit with customers
The fast-casual dining landscape is more crowded than ever, yet Great Steak cheesesteak franchise owners continue to report solid sales and high customer satisfaction. That’s because they aren’t packing the menu board with trendy items that may be popular today, but will soon fade. A move like that creates confusion on both sides of the counter, Kari says.
“Great Steak’s franchisees love to get to know their regular customers and their special requests,” she says. “They have mastered the menu and know they aren’t going to have to learn how to make the latest fad food. At the same time, when a customer comes to a Great Steak cheesesteak franchise, he or she wants a cheesesteak. They’re not looking for anything else.”
Additional items complement main offering
This isn’t to say that the Great Steak menu doesn’t offer other choices. A full array of baked potatoes and salads are on offer, and those pair well with the cheesesteaks themselves. The result? Opportunities for upselling that don’t detract from the star of the show.
“The Great Steak menu is well thought out, which is why it has changed very little in all these years,” Kari says. “Everything on it works well together, and they all stick to the core principle of giving customers great-tasting, fresh food at a reasonable price. That’s why customers keep coming back, and the brand is expanding into new markets across the United States.”
Great Steak is a low-cost investment opportunity with a proven business model in the $19 billion sandwich industry. Since our brand’s founding in 1982, the Great Steak cheesesteak franchise family has grown to more than 60 locations nationwide as it partners with entrepreneurs who are passionate about bringing the classic American cheesesteak experience to their communities. Owners enjoy the support not only of Great Steak’s top-shelf management team, but also that of Kahala Brands™, one of the most trusted names in franchising with more than 3,000 premier locations nationwide. Whether you’re looking to bring authentic cheesesteak sandwiches to a shopping mall near you or wanting to open a friendly neighborhood eatery, Great Steak offers the right opportunity at the perfect time. There’s never been a better time to open a Great Steak.
Learn more about the Great Steak franchise
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