Fresh ingredients, great customer service and a straightforward menu make Great Steak a customer favorite in any market
The timeless appeal of the classic cheesesteak sandwich transcends its Philadelphia roots, a characteristic that bodes well for Great Steak™ cheesesteak franchise, which made the Franchise Times prestigious annual Top 200+ list in 2018.
The nearly 40-year-old franchise continues to expand, with plans for a new location in Cookeville, Tennessee, a small college town 100 miles east of Nashville, which is one of the nation’s fastest-growing cities.
“Cheesesteak may have started in Philadelphia, but it’s become a sandwich in high demand nationwide,” says Kari Combs, Vice President of Operations. “Great Steak enjoys strong brand recognition, which is a positive selling point to a franchisee who may not have restaurant experience.”
Great Steak takes cheesesteak very seriously. Founded by two Ohio brothers who fell in love with the sandwich on a trip to Philadelphia in 1982, Great Steak grew to more than 50 locations throughout the nation. Our simple menu focuses on cheesesteaks, both classic and innovative, and our specialization is appealing not only to cheesesteak purists, but also to the largest demographic in the United States: millennials.
“Great Steak appeals to a wide variety of people in any part of the country,” says Combs. “Our food is affordable, with an average ticket of $8 to $10. And our use of high-quality ingredients is evident the moment a customer steps up to the counter. We don’t prepare meals in advance. Our customers tell us how they want their food, and then we cook their meal in front of them. It’s dinner and a show!”
Simple menu builds brand loyalty
Customers who visit a Great Steak cheesesteak franchise have a very specific food experience in mind, Combs says. This keeps our menu simple, which makes it easy for customers, owners and team members to remember.
“When people decide they want a cheesesteak, they have made up their mind,” says Combs. “They don’t want to get hit with two dozen offerings that are similar, or totally different. The Great Steak menu is small but still offers plenty of flexibility when it comes to customizing an order to get it just how that customer wants it.”
The fresh, made-to-order menu is simple and profitable. Because we don’t rely on food trends to boost sales, Great Steak tends to have lower start-up and operational costs than most food businesses.
We also offer a more flexible model because of our small footprint and small staffing requirements — typically no more than four employees. And finally, running a Great Steak franchise doesn’t require restaurant experience. When new franchisees sign on, not only do they become a part of the Great Steak family, but they receive support as a member of the Kahala Brands family, a world-class franchise industry leader. New owners are walked through everything it takes to successfully launch their Great Steak location — from hiring employees and managing inventory to operating a point-of-sale system and growing the business.
Great Steak is a low-cost investment opportunity in the $19 billion sandwich industry, and it boasts a proven business model. Owners enjoy the support not only of Great Steak’s top-shelf management team, but also that of Kahala Brands, one of the most trusted names in franchising with more than 3,000 premier locations nationwide. Whether you’re looking to bring authentic cheesesteak sandwiches to a shopping mall near you or wanting to open a friendly neighborhood eatery, Great Steak offers the right opportunity. There’s never been a better time to open a Great Steak.
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