Solid customer loyalty and a great-tasting product combine to help Great Steak locations build a strong, and frequent, base of repeat customers
Good businesses bring in new customers; great ones bring in repeat customers, too. A Great Steak™ cheesesteak franchise fits squarely into that second category, thanks to a cheesesteak-loving fan base that visits often.
“When people come to a Great Steak, they’ve already made up their mind about what they want to eat,” says Walter Mejia, Vice President of Operations. “They have a craving for cheesesteak, or maybe one of our great salads or baked potatoes. Those customers know our product, and they come back time and time again because they love it.”
Loyal customers = strong revenues
Having a well-established fan base is great for a business in many ways. For one, it means a consistent amount of foot traffic, which turns into larger ticket totals and strong revenue. But it also means plenty of free advertising, and that pays off in multiple ways.“When someone tells a family member or friend about the Great Steak cheesesteak franchise they love so much, that person wants to see what all the fuss is about,” Walter explains. “So, they come in, and within minutes that first-time customer is enjoying well-prepared, high-quality food. When they leave, they tell someone else, or talk about Great Steak on social media, and it just goes out from there.”
Specialized menu builds business
So, how does Great Steak make it all happen? Like Walter says, high-quality food. Every Great Steak cheesesteak franchise only uses the freshest ingredients, but franchise owners also benefit from the ability to attract and keep great staff thanks to a simple menu that focuses on Great Steak’s core offering.
“Great Steak doesn’t have dozens of menu items, so franchise owners aren’t always having to train, and retrain, employees on how to make a lot of different things,” he says. “It’s a very simple formula: Do what you do best, and stick with it. That model has worked for Great Steak since the early 1980s, and it’s why the brand continues to grow and expand in both new and existing markets.”
Great Steak Franchise is a low-cost investment opportunity with a proven business model in the $19 billion sandwich industry. Since our founding in 1982, the Great Steak cheesesteak franchise family has grown to more than 60 locations nationwide as it partners with entrepreneurs who are passionate about bringing the classic American cheesesteak experience to their communities. Owners enjoy the support not only of Great Steak’s top-shelf management team, but also that of Kahala BrandsTM, one of the most trusted names in franchising with more than 3,000 premier locations nationwide. Whether you’re looking to bring authentic cheesesteak sandwiches to a shopping mall near you or wanting to open a friendly neighborhood eatery, Great Steak offers the right opportunity at the perfect time. There’s never been a better time to open a Great Steak.