Threading the needle between offering a solid variety of choices and not overwhelming customers has led to a loyal following and repeat business
Diners, especially in the fast-casual space, don’t want to spend time sorting through dozens of menu options. They want clear, uncomplicated options, and that’s what they get at a Great Steak™ cheesesteak franchise.
By focusing on one core product — great-tasting cheesesteaks — and then adding salads and sides — Great Steak has created a menu that’s remained popular for more than 30 years and allows customers to quickly and easily find what they want.
Popular main product anchors uncomplicated choices
“The best way to grow in business is to do what you know, and do it well,” says Walter Mejia, Vice President of Operations. “That’s been a foundational principle at Great Steak. The founders loved cheesesteak, and they literally baked that passion into the concept that would become Great Steak.”
In the decades since then, the brand has grown and expanded into markets across the United States. That’s been possible because cheesesteaks remain popular with consumers of all ages, and so every Great Steak cheesesteak franchise has been able to avoid the downturns that happen with fad products or offerings.
Sensible changes keep customers engaged
That said, Great Steak has also been able to become and remain a nationally recognized name because it has wisely and carefully added to the core cheesesteak offerings. Salads, sides and even breakfast items introduced over time have been a hit with customers and have won Great Steak even more fans.
“It’s important to create new products that customers will enjoy, but to do so in a way that keeps Great Steak close to what it’s all about,” Walter explains. “Great Steak has been able to do that by expanding the brand’s menu in a way that adds choice, but doesn’t create a need for a lot of additional ingredients or complicated recipes, or that causes customer confusion. Everything on the Great Steak cheesesteak franchise menu hangs together in a way that makes it fun for both the customers and the staff who are putting it all together.”
Great Steak is a low-cost investment opportunity with a proven business model in the $19 billion sandwich industry. Since our brands founding in 1982, the Great Steak cheesesteak franchise family has grown to more than 60 locations nationwide as it partners with entrepreneurs who are passionate about bringing the classic American cheesesteak experience to their communities. Owners enjoy the support not only of Great Steak’s top-shelf management team, but also that of Kahala Brands™, one of the most trusted names in franchising with more than 3,000 premier locations nationwide. Whether you’re looking to bring authentic cheesesteak sandwiches to a shopping mall near you or wanting to open a friendly neighborhood eatery, Great Steak™ offers the right opportunity at the perfect time. There’s never been a better time to open a Great Steak.
Learn more about the Great Steak franchise
©2017 Kahala Franchising, L.L.C. All rights reserved. All other trademarks referenced are property of their respective owners. The information provided herein is for informational purposes only and is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise; nor is it directed to the residents of any particular jurisdiction within the U.S. or elsewhere. The following states currently regulate the offer and sale of franchises: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, and WI. If you are a resident of one of these states, or of a jurisdiction that has similar requirements, we will not offer you a franchise until we have completed the applicable registration or obtained the exemption from registration, and completed the applicable disclosure requirements. Regardless of what state you reside in, an offering can only be made by a franchise disclosure document.