Great Steak Capitalizes on Millennials’ Desire for Fresh-Made Food

Prepared-to-order items, made in front of the consumer, may be trendy now — but they’ve been a Great Steak staple from the very beginning

There is probably no more over-studied group than millennials. There is no shortage of think-pieces in print and on the web when it comes to how, when and what the nation’s largest demographic wants to eat. Many of them outline the generation’s desire to have food prep be a participatory experience — a trend that falls neatly in line with what Great Steak™ cheesesteak franchise owners have been doing for more than 30 years.

Cheesesteak with Fries

“Made-to order, fresh food has always been a Great Steak staple,” says Kari Combs, Vice President of Operations. “Part of providing a positive customer experience has been the ability to customize orders, and then work with that customer as the cheesesteak, or other menu item, is prepared. Millennials are the latest group of Great Steak customers to respond positively to that process.”

Visible food-prep areas appeal to customers

Whether it’s a food-court or in-line style location, every Great Steak cheesesteak franchise is set up to draw the visitor’s eye to the food-prep area. Customers see other orders being prepared and then shepherd their own meal through the process. That’s the kind of hands-on food experience millennials are demanding, according to a recent article* in Forbes™ magazine.

“Millennials care about what they eat on many different levels,” Combs says. “They want food that tastes good, certainly, but they also want food that photographs well for social media sharing and that showcases the type of people they are. Creating made-to-order cheesesteaks for every visitor puts Great Steak in a strong position to help them meet those dining goals.”

Simple menu allows for ease of use

That’s further aided by the short, focused menu at every Greek Steak cheesesteak franchise. There are plenty of ways to customize a cheesesteak, baked potato or salad, and that helps enhance the ability to turn new customers into loyal, frequent visitors.

“When someone comes to a Great Steak, they have settled on cheesesteak as what they want to eat,” Combs says. “The franchise is set up to enhance that choice by making ordering easy and preparation participatory. Millennials and other age groups value that interactive experience around their food, and Great Steak is well-positioned to continue capitalizing on that trend to help build and expand the brand’s customer base.”

Great Steak is a low-cost investment opportunity in the $19 billion sandwich industry that has a proven business model. Since our brand’s founding in 1982, the Great Steak cheesesteak franchise family has grown to more than 50 locations nationwide as it partners with entrepreneurs who are passionate about bringing the classic American cheesesteak experience to their communities. Owners enjoy the support not only of Great Steak’s top-shelf management team, but also that of Kahala Brands™, one of the most trusted names in franchising with more than 3,000 premier locations nationwide. Whether you’re looking to bring authentic cheesesteak sandwiches to a shopping mall near you or wanting to open a friendly neighborhood eatery, Great Steak offers the right opportunity. There’s never been a better time to open a Great Steak.

Learn more about the Great Steak franchise

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