Great Steak Has Unique Niche In Crowded Sandwich Market

Focus on high-quality offerings and smaller menu means Great Steak is a dining destination for new and repeat customers who want cheesesteak

There are a lot of options out there for sandwiches, which can overwhelm the fast-casual diner. How to stand out? The Great Steak answer: do one thing, do it well and do it for decades, which is the case at every Great Steak cheesesteak franchise location.

Since the early 1980s, Great Steak has been satisfying the public’s desire for high-quality cheesesteak sandwiches, alongside other longtime menu staples such as loaded fries and baked potatoes. Consistency and quality are the brand’s hallmarks, and that’s why it has continued to grow market share and a loyal following even as other sandwich concepts spring up, says Walter Mejia, Vice President of Operations.

Pre-sold customers are a differentiator

“The beauty of the Great Steak concept is that you can cater to a lot of demographics, from kids to adults, with very few main ingredients that are all prepped to order,” Walter says. “We get lumped into the average sandwich shop sometimes, but there’s a lot of difference between us and other brands. When someone goes to another concept, they may not have any idea what they want. When a guest comes to Great Steak, they know they want cheesesteak — it’s just up to them to decide what kind they want to enjoy during that visit.”

By sticking to a select few items, every Great Steak franchise can be a consistent player in its market. No fad dishes, no rotating menu, no customer confusion. It sounds simple, but it’s also very effective, Walter adds.

“Customers don’t want to have to make a lot of choices, and they don’t want to spend a long time reading a menu board and then have to decide for themselves, or help their kids decide, what they want,” he notes. “With a Great Steak cheesesteak franchise, they can narrow their choices down quickly but still get exactly what they want.”

Repeat business builds over time

Great Steak also benefits from customer loyalty. Once someone has tried a regular cheesesteak, for example, he or she may go for a chicken version the next time around — because there usually is a next time around.

“We create a very easy, pleasant experience for the guests,” Walter says. “They don’t have to feel like they are taking a test by looking at 50 different combinations of ingredients. They can ask questions, because the staff knows the menu very well and can make recommendations. Customers love that interaction, and it really does build loyalty. You can go anywhere for a sandwich, but at a Great Steak cheesesteak franchise you get not only great food, but a fun interaction with enthusiastic, knowledgeable team members. That is definitely something special that we offer.”

Great Steak is a low-cost investment opportunity with a proven business model in the $19 billion sandwich industry. Since Great Steak’s founding in 1982, the Great Steak cheesesteak franchise family has grown to more than 60 locations nationwide as it partners with entrepreneurs who are passionate about bringing the classic American cheesesteak experience to their communities. Owners enjoy the support not only of Great Steak’s top-shelf management team, but also that of Kahala Brands™, one of the most trusted names in franchising with more than 3,000 premier locations nationwide. Whether you’re looking to bring authentic cheesesteak sandwiches to a shopping mall near you or wanting to open a friendly neighborhood eatery, Great Steak offers the right opportunity at the perfect time. There’s never been a better time to open a Great Steak.

Learn more about the Great Steak franchise

For in-depth details about the Great Steak franchise opportunity, request Great Steak’s free franchise report. You can also learn more by visiting Great Steak’s research pages.

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