Great Steak Customers Want One Thing: Cheesesteak

Indecision isn’t an issue for Great Steak customers, which is why the brand has stayed true to its core menu item for more than 30 years

The restaurant industry is often driven by trends — some new food concept comes along, and suddenly there’s an outlet for it on every corner. At the same time, however, the tried-and-true also has a place in the food-service world, and that’s where the Great Steak cheesesteak franchise model has carved out a solid niche.

“Great Steak has always focused on cheesesteaks. It’s in our name,” says Walter Mejia, Vice President of Operations. “There’s always the temptation to grow and expand in every direction to capitalize on a food trend, but that’s not how a Great Steak cheesesteak franchise is run.”

Great Steak Cheesesteak combo

No surprises means loyal customers

Because Great Steak’s customers have decided on cheesesteak before even coming in the door, that’s what they want to see on the menu. And because that’s what they do see, along with great side offerings such as salads and baked potatoes, they make Great Steak a frequent stop when dining out.

“There’s nothing quite as disappointing as going into a restaurant to get a favorite dish and then finding out it’s been pulled from the menu,” Walter says. “Especially if it’s been bumped to make way for some trendy product that may or may not even perform well for the venue. Being inconsistent can cost business, which is why the Great Steak cheesesteak franchise menu might see some fine-tuning on occasion, but its sandwiches are always going to be the same.”

Streamlined menu boosts operational efficiency

Another benefit of the strong-performing Great Steak cheesesteak franchise menu is its efficiency when it comes to item reparation and staff training. Once a new hire has learned how to make the sandwiches and salads, for example, he or she is ready to build each one to the customer’s tastes quickly and easily.

“Great Steak’s menu is easy to learn, so franchise owners know that their staff can become proficient and confident very quickly,” Walter says. “That means the staff can interact with customers more effectively, because they’re not worried about trying to remember how to make a bunch of new items. They can focus on customizing every interaction, which makes a great experience for the customer and builds loyalty.”

Great Steak is a low-cost investment opportunity with a proven business model in the $19 billion sandwich industry. Since our founding in 1982, the Great Steak cheesesteak franchise family has grown to more than 60 locations nationwide as it partners with entrepreneurs who are passionate about bringing the classic American cheesesteak experience to their communities. Owners enjoy the support not only of Great Steak’s top-shelf management team, but also that of Kahala BrandsTM, one of the most trusted names in franchising with more than 3,000 premier locations nationwide. Whether you’re looking to bring authentic cheesesteak sandwiches to a shopping mall near you or wanting to open a friendly neighborhood eatery, Great Steak offers the right opportunity at the perfect time. There’s never been a better time to open a Great Steak.

Learn more about the Great Steak franchise

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