Great Steak Franchise Brand Debuts in Fairfax, Virginia

Attractive ROI and global strength of Kahala Brands were selling points for Virginia couple embarking on franchise ownership

Virginia school principal Mark Coleman and wife, Sara, spent a couple of years looking for an additional source of income to sustain their financial freedom when their kids go to college. They considered investing in real estate, but their research led them to franchising as an ideal business model. Drilling down further, they chose Great Steak™ as the franchise concept they wanted to open in Northern Virginia.

The Colemans will celebrate the grand opening of their Great Steak restaurant this summer in Fair Oaks Mall in Fairfax, Virginia, one of the area’s largest malls. After speaking with Kari Combs, Vice President of Operations, and weighing many quick-service restaurant concept options, they ultimately chose to invest in Great Streak.

Great Steak reported the best return on investment numbers, along with the lower expense on startup, Coleman says. “The ROI across the board helped us decide that Great Steak was the franchise we wanted to buy into. We wanted something with the financial flexibility to provide for the upcoming expenses related to college and ROI that would allow us to maintain our lifestyle.”

The Great Steak cheesesteak franchise concept has been steadily growing for more than 30 years. There are many more reasons for Great Steak’s enduring appeal, of course: high-quality ingredients and a setup that allows consumers to interact with their food prep, for starters, as well as a comprehensive, yet simple menu that gives plenty of options but doesn’t overwhelm. It all adds up to a positive consumer experience that helps build brand loyalty and repeat business for franchise owners, says Kari Combs, Vice President of Operations.

Exceptional franchise support helps owners grow business

In doing his due diligence researching franchise concepts, Coleman says a recurring theme for unsuccessful concepts was lack of support from management. When he discovered the stellar franchise support Kahala Brands™ provides to Great Steak franchise owners, he was sold on investing in our cheesesteak franchise brand. “The support we are getting from the franchise development team is exceptional,” he adds. In addition to training at Kahala Brands headquarters in Arizona before their grand opening, the Colemans will complete Great Steak’s thorough 40 hours of on-site training once their Virginia location is up and running.

“We really like that Kahala Brands focuses on developing franchises and working with the owners once they are up and running. They stay with them through the whole process,” Coleman says. “Kahala Brands supports owners because that is what they do, and they do it so well. It’s been such a pleasurable experience having that support and safety net knowing everything is being done correctly and on time.”

Fresh ingredients and high-quality food are a plus

In addition to the low startup costs and stellar support from Kahala Brands, the Colemans found that Great Steak’s high-quality food was a great fit for Fair Oaks Mall, an upscale mall that gets considerable foot traffic.

“We really love the menu and fresh options. It’s quick-service style and not overly unhealthy, which appeals to more health-conscious customers,” Coleman says. “Great Steak uses natural meat products, and the food is all fresh and all made on site in front of the customer. It’s fresh food and good food!”

Great Steak is a low-cost investment opportunity in the $19 billion sandwich industry that boasts a proven business model. Since our brand’s founding in 1982, the Great Steak cheesesteak franchise family has grown to more than 50 locations nationwide as it partners with entrepreneurs who are passionate about bringing the classic American cheesesteak experience to their communities. Franchise owners enjoy the support not only of Great Steak’s top-shelf management team, but also that of Kahala Brands™, one of the most trusted names in franchising with more than 3,000 premier locations nationwide. Whether you’re looking to bring authentic cheesesteak sandwiches to a shopping mall near you or wanting to open a friendly neighborhood eatery, Great Steak offers the right opportunity. There’s never been a better time to open a Great Steak.

Learn more about the Great Steak cheesesteak franchise

For in-depth details about the Great Steak franchise opportunity, request our free franchise report. You also can learn more by visiting our research pages.

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