Streamlined food offerings and a simple, but effective, operations model appeal to entrepreneurs new to the world of franchising
The idea of owning and operating a food business can be daunting. Great Steak America’s Premier Cheesesteak™ is a top choice for entrepreneurs seeking a simple to run food business with a streamlined and cost-effective menu, as well as low initial investment fees.
“One of the strengths of Great Steak is the simplicity of the menu,” says Joe O’Brien, Director of Research and Development for Great Steak. “We deliver a great product with all of the authenticity of the cheesesteak that I grew up eating in the Philadelphia area.”
Virginia school principal Mark Coleman and wife, Sara, spent a few years researching business investments before ultimately deciding they wanted to open a Great Steak™ location in Northern Virginia. The Colemans have brought Great Steak to Fair Oaks Mall, one of the largest malls in Fairfax, Virginia.
Great Steak’s impressive return on investment numbers and low-cost startup investment were a win-win for the couple. “The ROI across the board helped us decide that Great Steak was the franchise we wanted to buy into. We wanted something with the financial flexibility to provide for the upcoming expenses related to college and ROI that would allow us to maintain our lifestyle.”
The Great Steak cheesesteak franchise concept has been growing steadily for more than 30 years. There are many more reasons for Great Steak’s enduring appeal, of course: high-quality ingredients and a setup that allows consumers to interact with their food prep, for starters, as well as a comprehensive, yet simple menu that gives plenty of options but doesn’t overwhelm. It all adds up to a positive consumer experience that helps build brand loyalty and repeat business for franchise owners, says Kari Combs, Vice President of Operations.
Our straightforward menu is a classic
Some restaurant brands lose their core brand identity by trying to please everyone and keep up with food trends. Their menus can become overwhelming and confusing to consumers who simply want a consistent experience when they dine out. Today’s consumer, particularly millennials; love fresh, custom food, a concept that Great Steak was founded upon three decades ago. The menu features the core cheesesteak offering front and center, followed by complimentary items that pair well with a cheesesteak.
Great Steak also emphasizes fresh ingredients, a quality that the Colemans found was a great fit for Fair Oaks Mall, an upscale mall that gets considerable foot traffic. One of the first things that customers notice about the Great Steak brand is the fresh bread, baked daily in-house. Our sirloin steak is sliced and shipped to us directly from Philadelphia.
“We really love the menu and fresh options. It’s quick-service style and not overly unhealthy, which appeals to more health-conscious customers,” Coleman says. “Great Steak uses natural meat products, and the food is all fresh and all made on site in front of the customer. It’s fresh food and good food!”
Customers also enjoy watching their food prepared in front of them, knowing it is fresh and made to order.
“A Great Steak visit means fresh, high-quality food made in front of the customer,” Combs says. “No one is forced to scroll through pages and pages of a menu, or pick up food that’s been boxed and sitting under heat lamps. Great Steak provides a fun, interactive restaurant experience, and customers have been positively responding to for more than 30 years.”
Great Steak is a low-cost investment opportunity with a proven business model in the $19 billion sandwich industry. Since the brand’s founding in 1982, the Great Steak cheesesteak franchise family has grown to more than 60 locations nationwide as it collaborates with entrepreneurs who are passionate about bringing the classic American cheesesteak experience to their communities. Franchise owners enjoy the support not only of Great Steak’s top-shelf management team, but also that of Kahala Brands™, one of the most trusted names in franchising with more than 3,000 premier locations nationwide. Whether you’re looking to bring authentic cheesesteak sandwiches to a shopping mall near you or wanting to open a friendly neighborhood eatery, Great Steak offers the right opportunity at the right time. There’s never been a better time to open a Great Steak.