Long-term business growth is driven by quality and reliability, not by fads, which is why Great Steak relies on a tested, proven menu
New food fads aren’t hard to find, and the lines into fast-casual restaurants offering them can be long. Those lines go away, when the next fad comes along. The steady traffic at Great Steak™ cheesesteak franchise locations stays constant, however, because people who want a great cheesesteak sandwich know they can always find one there.
“A terrific cheesesteak is always in demand,” explains Kari Combs, Vice President of Operations. “When the Great Steak cheesesteak franchise concept was launched more than 30 years ago, that was the foundation — and that’s never changed. People who want cheesesteak have learned that Great Steak can meet that need with a terrific, affordably priced sandwich. That’s why they keep coming back.”
Menu designed to support core offerings
A big problem with fads is that they can spin out of control. That’s why so many restaurants have menus that run to several pages, or that wrap around walls in tiny print. A Great Steak cheesesteak franchise counters that with a small menu of sandwiches, potatoes, salads and sides that is easy to understand and choose from.
“When people decide they want cheesesteak, they have made up their mind,” Kari says. “They don’t want to get hit with two dozen offerings that are similar, or totally different. The Great Steak menu is small but still offers plenty of flexibility when it comes to customizing an order to get it just how that customer wants it.”
Consumers become part of the process
Those customers also get to watch their food being prepared and speak with counter employees as they are doing so. That means if they want to make a last-minute change, it’s no problem. That kind of engagement is another way that Great Steak has built a loyal following over the years.
“People like seeing their cheesesteak made versus just giving an order, getting a number and then waiting off to one side,” Kari says. “In addition to an approachable, easy-to-follow menu, Great SteakTM also provides that personal customer experience that people really enjoy. Some fast-casual concepts can be overwhelming, but Great Steak makes the whole experience easy, enjoyable and delicious.”
Great Steak is a low-cost investment opportunity with a proven business model in the $19 billion sandwich industry. Since our brand’s founding in 1982, the Great Steak cheesesteak franchise family has grown to more than 60 locations nationwide as it partners with entrepreneurs who are passionate about bringing the classic American cheesesteak experience to their communities. Owners enjoy the support not only of Great Steak’s top-shelf management team, but also that of Kahala Brands™, one of the most trusted names in franchising with more than 3,000 premier locations nationwide. Whether you’re looking to bring authentic cheesesteak sandwiches to a shopping mall near you or wanting to open a friendly neighborhood eatery, Great Steak offers the right opportunity at the perfect time. There’s never been a better time to open a Great Steak.
Learn more about the Great Steak franchise
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