Focusing on core items and doing them well is a source of pride for staff, who don’t have to navigate constant changes and expansions to menus
Do one thing and do it well. That’s the core principle for every Great Steak™ cheesesteak franchise, and it’s why franchise owners can train and then keep talented, enthusiastic staffers.
“We have an unwavering commitment to quality, and that shows in every aspect of the business,” says Walter Mejia, Vice President of Operations. “We use sirloin steak, all-white chicken meat, deli-style ham and turkey, for example, and we don’t change the menu. People come to us because they want a great cheesesteak, or something else that is specific to the brand and our menu. Team members know that, and they take a lot of pride in making those items the very best they can be.”
Menu focuses on customer favorites
Because Great Steak cheesesteak franchise customers know what they want, Walter adds that there’s no need to expand outward with new items or change the content of the menu in order to stay competitive. Whether it’s a cheesesteak, a salad or a baked potato, the Great Steak menu has something for every diner — and that’s not going to change.
“A lot of brands will keep adding to what they have in order to stay competitive, but we don’t have to do that,” he explains. “That’s why our franchise owners are able to get and keep high-quality staff. They can learn the menu quickly, and then focus on creating a great customer experience vs. having to look at ‘cheat sheets’ all the time because of new additions.”
Employees build expertise, loyalty
That means that once a Great Steak cheesesteak franchise employee has learned the ropes, he or she can quickly and efficiently prepare food, which helps to control inventory and keep customers happy with speedy service.
“People come to us for great cheesesteaks, loaded baked potatoes and excellent fries,” adds Doug Merenda, Director of East Coast Franchise Development. “We are specialized, which is not common in the fast-casual industry. That sets us apart. Employees take pride in knowing that people have chosen to come to a Great Steak, and that’s because we give them the best food.”
Over time, he adds, those initial visits turn into repeat business, and employees build relationships alongside the business itself.
“Our franchise owners know that once they’ve got an employee on board who does the job really well, he or she isn’t going to have to waste time learning new things,” Doug explains. “New customers become regulars and they really like knowing the person behind the counter. Employees are well qualified, great at what they do and terrific brand ambassadors. They really are a differentiator for every Great Steak cheesesteak franchise.”
Great Steak is a low-cost investment opportunity with a proven business model in the $19 billion sandwich industry. Since Great Steak’s founding in 1982, the Great Steak cheesesteak franchise family has grown to more than 60 locations nationwide as it partners with entrepreneurs who are passionate about bringing the classic American cheesesteak experience to their communities. Owners enjoy the support not only of Great Steak’s top-shelf management team, but also that of Kahala Brands™, one of the most trusted names in franchising with more than 3,000 premier locations nationwide. Whether you’re looking to bring authentic cheesesteak sandwiches to a shopping mall near you or wanting to open a friendly neighborhood eatery, Great Steak offers the right opportunity at the perfect time. There’s never been a better time to open a Great Steak.