From direct mail to social media, marketing comes in all shapes and sizes. Great Steak franchise owners can leverage it to maximum effect
A strong, targeted marketing campaign can lift a business’ profile, customers and sales to new heights. Most franchise brands know this, but few allow their owners to have as much input and control as what’s given to Great Steak, America’s Premier Cheesesteak® franchise owners.
“The marketing team meets regularly to bounce ideas off each other, see what new social-media platforms are trending and basically make sure that all the advertising and marketing efforts are getting results for franchise owners,” says Doug Merenda, Great Steak’s East Coast Director of Franchise Development. “There’s nothing left to chance when it comes to how we analyze everything we do, and constantly shape and change strategies to get results.”
Dedicated support staff means on-brand messaging
Great Steak cheesesteak franchise owners have plenty of avenues to be heard when it comes to marketing ideas. They can speak with their marketing manager the regional director of operations or Doug himself, he says.
“Our franchise owners have great ideas, and we want to hear from them,” he says. “They know their customers. We know what works in one part of the country might not take off elsewhere, so the more we hear about how direct mail, or a Facebook® campaign, is doing, the better. We have materials from printed coupons to online promotions that are fully customizable and ready to go, so it’s easy to add to a local campaign, or change out the delivery method if something’s not getting the results we want.”
Franchise owners control marketing and advertising spend
In addition to input on what kinds of advertising and marketing they want to see and use, Great Steak cheesesteak franchise owners also have their hand on the financial lever for those efforts as well.
“The franchise owners control their percentage of their royalties that go toward marketing and advertising,” Doug explains. “Because of that, they are very involved in how that is spent. Some don’t want to use direct mail and coupons at all, but rely solely on social media. They also help to craft the actual message in a marketing campaign, so they really do have a lot of control. They also know they can rely on the brand to quickly and effectively deliver that message for them. They know that once we all agree on a strategy, we make that happen so they can focus on all the things they need to do every day to operate a Great Steak cheesesteak franchise.”
Great Steak is a low-cost investment opportunity with a proven business model in the $19 billion sandwich industry. Since the brand’s founding in 1982, the Great Steak cheesesteak franchise family has grown to more than 60 locations nationwide as it partners with entrepreneurs who are passionate about bringing the classic American cheesesteak experience to their communities. Owners enjoy the support not only of Great Steak’s top-shelf management team, but also that of Kahala Brands™, one of the most trusted names in franchising with more than 3,000 premier locations nationwide. Whether you’re looking to bring authentic cheesesteak sandwiches to a shopping mall near you or wanting to open a friendly neighborhood eatery, Great Steak offers the right opportunity at the perfect time. There’s never been a better time to open a Great Steak.