Iconic food creates interest with new customers while inspiring stability and repeat business from lifelong fans who appreciate high quality
Why have cheesesteaks been around so long? Because once someone tries one, it’s likely that he or she is hooked for life. That strong appeal is one reason why the Great Steak™ cheesesteak franchise concept has been steadily growing for more than 30 years.
There are many more reasons for Great Steak’s enduring appeal, of course. High-quality ingredients and a setup that allows consumers to interact with their food prep, for starters, as well as a comprehensive, yet simple menu that gives plenty of options but doesn’t overwhelm. It all adds up to a positive consumer experience that builds brand loyalty and repeat business for franchise owners, says Kari Combs, Vice President of Operations.
Longevity helps build consumer pipeline
“Great Steak has been able to connect with consumers thanks to its core proposition: prepare great-tasting, affordable cheesesteaks,” Combs says. “When someone comes to a Great Steak, they already know they want cheesesteak. They also know there are other places to get them. They choose Great Steak because of the quality and the experience.”
Those positive outcomes create a steady stream of repeat business, as well as solid word-of-mouth advertising in the community. All that works together to draw customers of many age groups, further enhancing franchise owners’ ability to generate revenue.
Authenticity is a major differentiator
“People know the difference between a ‘real’ cheesesteak and a sandwich that’s being called a cheesesteak,” Combs says. “This is where every Great Steak cheesesteak franchise stands out.”
“They are providing the real deal — something that’s authentic — and consumers value that. Millennials, in particular, are very aware of food trends; they prize something that’s authentic. When they find it, they’re not shy about sharing the news via their many social media channels, which contributes to elevating the Great Steak name in the wider community.”
Great Steak is a low-cost investment opportunity in the $19 billion sandwich industry that boasts a proven business model. Since our brand’s founding in 1982, the Great Steak cheesesteak franchise family has grown to more than 50 locations nationwide as it partners with entrepreneurs who are passionate about bringing the classic American cheesesteak experience to their communities. Owners enjoy the support not only of Great Steak’s top-shelf management team, but also that of Kahala Brands™, one of the most trusted names in franchising with more than 3,000 premier locations nationwide. Whether you’re looking to bring authentic cheesesteak sandwiches to a shopping mall near you or wanting to open a friendly neighborhood eatery, Great Steak offers the right opportunity. There’s never been a better time to open a Great Steak.