High Demand for Comfort Food Drives Great Steak Franchise Unit Sales

All ages find the comfort and convenience of the Great Steak Cheesesteak menu appealing

America’s demographic landscape may be changing, but the demand for comfort and convenience, as well as high-quality food and an authentic experience is timeless. At Great Steak® franchise, our core menu has never changed. Our premium cheesesteak has classic appeal for customers ranging from millennials to baby boomers.

Just the mention of a cheesesteak makes many customers drool and their stomachs rumble; the cheesesteak is a simple and timeless sandwich that is quickly habit-forming.

Great Steak franchise image of sandwich

For nearly 40 years, Great Steak has garnered industry recognition and fans nationwide for making authentic Philly-style cheesesteaks. Our menu has remained relatively unchanged since our founding, a consistency our fans are drawn to because they know they can rely on us for a fresh and authentic Philly Cheesesteak. It’s a commitment we take seriously and one that’s been recognized by industry publications such as Franchise Gator, which named us as a Top Emerging Franchise for 2019, and Franchise Chatter magazine, which spotlighted Great Steak as a top 20 best sandwich franchise opportunity.

“When the Great Steak Cheesesteak franchise concept was launched more than 30 years ago, that was the foundation — and that’s never changed. People who want cheesesteak have learned that Great Steak can meet that need with a terrific, affordably priced, authentic cheesesteak sandwich. That’s why they keep coming back,” says Kari Combs, Vice President of Operations.

Streamlined menu means consistently high-quality food and service

When customers visit a Great Steak Cheesesteak franchise, whether it’s their local restaurant or one they’re visiting while traveling, they place their order knowing exactly what they want and exactly what they will get — a classically delicious cheesesteak made to order while they watch. This keeps our menu straightforward, which makes it easier for our team members to deliver a consistently premium customer experience and premium food experience.

“When people decide they want a cheesesteak, they have made up their mind,” says Combs. “They don’t want to get hit with two dozen offerings that are similar, or totally different. The Great Steak menu is small but still offers plenty of flexibility when it comes to customizing an order — to get it just how that guest wants it.”

Because we don’t rely on food trends to boost revenue like many food brands, Great Steak tends to have lower start-up and operational costs. That makes us a great option for entrepreneurs looking for a streamlined concept that stands out from the burgers, chicken and pizza chains that saturate the market.

Great Steak is a low-cost investment opportunity with a proven business model in the $22 billion sandwich industry. Since the brand’s founding in 1982, the Great Steak franchise family has grown to more than 40 locations nationwide as it partners with entrepreneurs who are passionate about bringing the classic American cheesesteak experience to their communities. Franchisees can utilize the support not only of Great Steak’s experienced management team, but also that of Kahala Brands, one of the most-trusted names in franchising with more than 3,000 premier locations nationwide. Whether you are looking to bring authentic cheesesteak sandwiches to a shopping mall near you or wanting to open a friendly neighborhood eatery, Great Steak offers the right opportunity. There has never been a better time to open a Great Steak.

Learn more about the Great Steak franchise

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