Specialized Menu Helps Great Steak Owners Open Strong

Great Steak franchises are all about cheesesteak, and their menu reflects that. Result? An easy to learn system for both owners and employees

When any entrepreneur looks at a food-service franchise opportunity, he or she sees a lot of choice. And that’s not just in terms of the number of options out there, but also the huge menus some of them offer — but not the Great Steak® cheesesteak franchise concept, which has a laser focus on one thing.

Chef hold Great Steak Sandwich

“It’s in our name: Great Steak,” says Walter Mejia, Vice President of Operations. “We’re in the sandwich franchise space, but we’re a specialized sandwich. People aren’t coming to us when they’re not sure what they want. They want a great cheesesteak, and they know that we’re going to give it to them.”

Menu shows brand’s focus

While there is variety on the Great Steak cheesesteak franchise menu — steak or chicken, for example, or fries and loaded potatoes — the focus is on the cheesesteak, right where it should be.

“Great Steak is justifiably known for making great sandwiches, and so that’s where the attention will remain,” Walter says. “If a concept starts adding in new items because something has become trendy, it gets in trouble. Trying to have something for everyone can weaken what you do well. Like I said, customers come to Great Steak for an outstanding cheesesteak sandwich, and that’s what they are going to get.”

Streamlined operation makes training easy

Great Steak Packaging“Great Steak doesn’t have two dozen different things competing for space, and that means franchise owners don’t have to train employees on how to make a lot of different things,” Walter says. “It’s hard for anyone to have to know how to make a lot of different sandwiches, not to mention if there are whole other sections of the menu with more to learn. Great Steak has a smaller menu, and so employees quickly learn how to make sandwiches, and make them well.”

Customers like choice, but as Walter says, they already know what they want when they step up to the counter at a Great Steak cheesesteak franchise.

“We’re specialized, and that means we have a smaller menu footprint that’s easy to learn,” he says. “That means the franchise owner, and his or her team, are really good at everything we do. That means great food, and great service, for every customer, which will help with positive word of mouth and business growth.”

Great Steak is a low-cost investment opportunity with a proven business model in the $19 billion sandwich industry. Since our founding in 1982, the Great Steak cheesesteak franchise family has grown to more than 60 locations nationwide as it partners with entrepreneurs who are passionate about bringing the classic American cheesesteak experience to their communities. Owners enjoy the support not only of Great Steak’s top-shelf management team, but also that of Kahala Brands, one of the most trusted names in franchising with more than 3,000 premier locations nationwide. Whether you’re looking to bring authentic cheesesteak sandwiches to a shopping mall near you or wanting to open a friendly neighborhood eatery, Great Steak offers the right opportunity at the perfect time. There’s never been a better time to open a Great Steak.

Learn more about the Great Steak franchise

For in-depth details about the Great Steak franchise opportunity, request our free franchise report. You can also learn more by visiting our research pages.

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