Longtime menu reflects quality and a desire to showcase one area of expertise
Many concepts in the fast-casual restaurant world revolve around dozens of menu items and combinations — and many of them fail because they can’t find a target audience. A Great Steak™ cheesesteak franchise doesn’t have that problem.
“Great Steak gets a solid mix of new customers and repeat business because we do one thing very well — make great cheesesteaks,” says Walter Mejia, Vice President of New Store Openings. “Customers like that they can also get a baked potato or salad if they want to mix it up a little bit, and they know the cheesesteaks are always going to be right there as well.”
Simple menu board appeals to customers
Since its founding, the Great Steak cheesesteak franchise concept has stuck fast to one rule: Make great cheesesteaks. The menu reflects that, with those front and center, followed by complimentary items that pair well with a cheesesteak. It doesn’t take a long time to read, and doesn’t seem limited in any way.
“When someone comes to Great Steak, they already know what they want,” Walter says. “If we had a lot more on the menu board, those items would all be fighting against each other for attention. Customers don’t want to do all the work of researching their meal, and Great Steak makes it very easy for them to decide.”
Consistency of offerings drives repeat business
Once that decision’s been made, the Great Steak cheesesteak franchise team swings in action, preparing the meal with high-quality ingredients right in front of the customer. It’s a fun, interactive experience, and another reason why Great Steak continues to build on its reputation for an outstanding customer experience.”
“People like to see what’s going into their food, and the Great Steak teams enjoy talking with customers and, in the case of frequent visitors, learning their preferences,” Walter explains. “The guest is looking for speed and convenience, but also for a terrific cheesesteak and a fun experience. Great Steak provides all that.”
Great Steak is a low-cost investment opportunity with a proven business model in the $19 billion sandwich industry. Since our founding in 1982, the Great Steak cheesesteak franchise family has grown to more than 60 locations nationwide as it partners with entrepreneurs who are passionate about bringing the classic American cheesesteak experience to their communities. Owners enjoy the support not only of Great Steak’s top-shelf management team, but also that of Kahala Brands™, one of the most trusted names in franchising with more than 3,000 premier locations nationwide. There’s never been a better time to open a Great Steak.